Vehicle Wraps: The Competitive Advantage Of Fleet Wrapping

Discover the significance of vehicle wrapping for your company fleet and how it can boost your brand visibility and marketing efforts. Learn about the advantages, common FAQs, and why investing in vehicle wrapping is a smart choice.

Founder and CEO of Nova Digital and Novamier London, Michail Damoulis
Michail Damoulis
May 12, 2023
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Are you struggling to make your business stand out from the crowd? Are you tired of losing customers to your competitors? If so, you may want to consider investing in vehicle wraps. In this detailed informational blog post about how vehicle graphics for your fleet vehicles can help you beat the competition. We'll explore the benefits of using vinyl wraps as a marketing tool and how they can help you gain a competitive advantage.


First impressions matter. As a business owner, you want to make sure that your brand is memorable and that people remember your name. One of the most effective ways to do this is through vehicle wraps. A vehicle wrap is a vinyl graphic design that is applied to a car, truck, or van. It can be used to display your company's logo, contact information, and marketing message.

With vehicle wraps, you can turn your company vehicles into mobile billboards. This allows you to reach a wider audience and get your brand in front of potential customers who may not have heard of you otherwise. But how exactly can vehicle wraps help you beat the competition? Let's find out.

Advantages of Vehicle Wraps

Increased Brand Visibility

The first and most obvious benefit of vehicle wraps is increased brand visibility. By putting your brand on your fleet vehicles, you're essentially turning it into a moving billboard that works for your 24/7. Your brand will be seen by countless people every day as you drive around town, increasing your chances of attracting new customers.

Cost-Effective Marketing

Compared to other forms of advertising, fleet wraps are incredibly cost-effective. Once you've paid for the initial design and installation, there are no ongoing costs associated with the wrap. This means that you can advertise your business for 5-7 years without having to pay for additional advertising. It is the lowest cost-per-impression on the market. Depending on location and the given day, one fleet vehicle can generate 30,000 to 70,000 daily impressions.

Professional Appearance

A well-designed full wrap or partial wrap can give your business a professional appearance and make it stand out from the competition. When people see your branded vehicle driving down the street, they will immediately associate your business with quality and professionalism.

Protection for Your Vehicle

In addition to the marketing benefits, vehicle wraps for your fleet of vehicles can also provide protection for your vehicle. The vinyl material used in vehicle wraps is durable and can help protect your vehicle from scratches and other types of damage. This can help extend the life of your vehicle and save you money on repairs.

Local targeting

driving and parked wrapped vehicles around your local service area can dramatically increase awareness among those who live or work nearby; parked vehicles attract the attention of pedestrians, and other moterists especially in a busy urban setting.

Local Advertising

Vehicle wraps are an excellent way to advertise your business locally. As you drive around town, people in your community will see your brand and become more familiar with your business. This can lead to more word-of-mouth referrals and increased business.


Vehicle wraps are incredibly versatile and can be used on a variety of vehicles, from cars and trucks to vans and buses. This means that you can use vehicle wraps to advertise your business no matter what type of vehicle you have.

Increased Credibility

A professional-looking vehicle wrap can give your business a sense of credibility and legitimacy in the eyes of potential customers. When people see a branded vehicle on the road, it can help build trust and make them more likely to do business with you.

Non-intrusive advertising

Unlike other forms of advertising, such as pop-up ads or telemarketing calls, vehicle wraps are a non-intrusive way to reach potential customers. By simply driving around town, you can expose your brand to a wide audience without interrupting anyone's day or invading their personal space. This can lead to more positive associations with your brand and ultimately more sales.

FAQs About Vehicle Wraps

     Q. How long do vehicle wraps last?

Vehicle wraps can last up to 5 years or longer with proper maintenance.

     Q. Can vehicle wraps be removed?

Yes, vehicle wraps can be removed without damaging the vehicle's paint job.

     Q. Can vehicle wraps be customized?

Yes, vehicle wraps can be customized to fit your business's branding and marketing message.

     Q. Do vehicle wraps work for all types of businesses?

Yes, vehicle wraps can work for any type of business, from small startups to large corporations.

      Q. Are vehicle wraps expensive?

Vehicle wraps can range in price depending on the size and complexity of the design, but they are generally more cost-effective than other forms of advertising.

      Q. How do I care for my vehicle wrap?

To care for your vehicle wrap, you should hand wash it with soap and water and avoid using harsh chemicals or abrasive materials.


In conclusion, vehicle wraps are an effective marketing tool that can give your business a competitive advantage. They provide increased brand visibility, cost-effective marketing, a professional appearance, protection for your vehicle, local advertising, and versatility. With the ability to turn your vehicles into mobile billboards, you can reach a wider audience and attract more customers.

So if you're looking for a way to stand out from the competition and increase your brand awareness, consider investing in vehicle wraps. Contact us online or call us today at 07487 550930 to learn more and take the first step toward maximizing your company’s visibility with vehicle wraps. Remember, a well-designed vehicle wrap can make a lasting impression and help you beat the competition.

Do you want to read more about vehicle wraps? Take a look at our blog post about Vehicle Wrap Cost, The Top 10 Benefits Of Vehicle Wrapping & The Pros & Cons Of Vehicle Wrapping

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