How Effective Are Vehicle Wraps For Your Company Vehicle Fleet?

In today's competitive business landscape, companies are constantly seeking innovative ways to increase brand visibility and reach their target audience. One effective marketing strategy that has gained popularity in recent years is vehicle wraps.

Founder and CEO of Nova Digital and Novamier London, Michail Damoulis
Michail Damoulis
May 10, 2023
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In today's competitive business landscape, companies are constantly seeking innovative ways to increase brand visibility and reach their target audience. One effective marketing strategy that has gained popularity in recent years is vehicle wraps. These eye-catching and vibrant designs transform company vehicles into moving billboards, allowing businesses to promote their brand wherever their fleet travels. But just how effective are vehicle wraps for your company vehicle fleet? In this article, we will explore the benefits and effectiveness of vehicle wrapping, along with some frequently asked questions about this marketing tactic.

The Power of Vehicle Wraps

Vehicle wraps have proven to be a powerful marketing tool for businesses of all sizes. By turning ordinary vehicles into mobile advertisements, companies can maximize their brand exposure and generate more leads. Let's delve into the reasons why fleet wraps are so effective.

1. Increased Brand Visibility

One of the primary advantages of using vehicle wraps is the enhanced visibility it offers. With a well-designed and attention-grabbing wrap, your company vehicles become moving billboards that catch the eyes of pedestrians, other drivers, and potential customers. Whether your fleet is on the road, parked, or stuck in traffic, the wrap acts as a 24/7 promotional tool, continuously exposing your brand to a wide audience.

2. Wide Audience Reach

Vehicle wraps allow your brand to reach a diverse and extensive audience. Unlike traditional static billboards, which are fixed in one location, your wrapped vehicles can go wherever your business operates. They can traverse busy city streets, suburban neighborhoods, and even rural areas, exposing your brand to people from various demographics and increasing the chances of reaching potential customers who may not have encountered your brand otherwise.

3. Memorable and Impactful

A well-executed vehicle wrap is not easily forgotten. The combination of vibrant colors, captivating graphics, and concise messaging makes your brand memorable and impactful. When people see an eye-catching vehicle wrap on the road, it piques their curiosity and leaves a lasting impression. The more memorable your brand is, the higher the chances of potential customers recalling your business when they require products or services in your industry.

4. Cost-Effective Marketing

Compared to other forms of advertising, such as television, radio commercials or digital marketing, vehicle wraps offer excellent cost-effectiveness. Once you invest in the design and installation of a wrap, it becomes a long-term advertising asset that continues to promote your brand without incurring additional expenses. Furthermore, the reach and frequency of vehicle wraps often surpass those of traditional advertising methods, making them a worthwhile investment for companies looking to maximize their marketing budget.

5. Localized Advertising

For businesses that primarily operate within a specific geographic region, vehicle wraps offer a localized advertising advantage. As your wrapped vehicles travel within your target market, they create a strong presence in the areas where your potential customers reside. This targeted approach can significantly boost brand recognition, foster trust within the community, and lead to increased business opportunities.

How Effective Are Vehicle Wraps for Your Company Vehicle Fleet?

Vehicle wraps have proven to be highly effective for company vehicle fleets. Here are some specific ways in which vehicle wraps can benefit your business:

  1. Increased Brand Exposure: With vehicle wraps, your brand gains exposure to a wide audience, increasing awareness and recognition.
  2. Brand Consistency: Vehicle wraps ensure a consistent brand image across your fleet, reinforcing your brand identity and professionalism.
  3. Lead Generation: Eye-catching wraps generate interest and curiosity, leading potential customers to reach out and inquire about your products or services.
  4. Mobile Advertising: Your wrapped vehicles act as mobile billboards, advertising your brand wherever they go, including areas where traditional advertising may not be as effective.
  5. Competitive Advantage: By utilizing unique and attention-grabbing vehicle wraps, your company gains a competitive edge in the market. Potential customers are more likely to notice and remember your brand compared to your competitors who may not be utilizing this form of advertising.
  1. Versatility: Vehicle wraps are versatile and can be customized to suit your brand's style and message. Whether you prefer a bold and vibrant design or a sleek and professional look, full wraps or partial wraps can be tailored to align with your brand identity and effectively communicate your message.
  2. Protection for Your Fleet: In addition to marketing benefits, vehicle wraps also offer practical advantages. They act as a protective layer for your vehicles, shielding them from minor scratches and UV damage. This can help maintain the resale value of your fleet over time.
  3. Measurable Results: Unlike some traditional advertising methods where it's challenging to measure the impact, the effectiveness of vehicle wraps can be tracked. By monitoring inquiries, website visits, or sales that result from people seeing your wrapped vehicles, you can gain insights into the return on investment (ROI) of your vehicle wrap campaign.

Analytical Breakdown Of Reach

Here are some actual numbers related to the ROI and audience reach of vehicle wrapping for vehicle fleets:

  1. ROI: The return on investment for vehicle wraps is highly favorable. Studies have shown that businesses can experience an average increase in sales revenue of 45 - 100% after implementing a vehicle wrap campaign. For example, if a company invests £5,000 in designing and installing wraps for their fleet, they can expect to see a return of £7,250 to £10,000 in increased revenue.
  2. Impressions per day: A single wrapped vehicle can generate an impressive number of impressions per day. On average, a vehicle wrap can generate anywhere from 30,000 to 70,000 impressions daily, depending on the location and driving patterns of the fleet. This means that even a small fleet of 10 vehicles can potentially reach an audience of 300,000 to 700,000 individuals every day.
  3. Reach and frequency: Vehicle wraps offer a high reach and frequency compared to traditional advertising methods. According to studies, a wrapped vehicle can reach between 30,000 to 70,000 people in a city on a daily basis. Over the course of a year, this can result in reaching millions of individuals with the brand message and strong branding.
  4. Cost per thousand impressions (CPM): Vehicle wraps have a remarkably low CPM compared to other advertising mediums. The cost per thousand impressions for vehicle wraps is estimated to be around £0.15 to £0.50. This is significantly lower than the CPM of television, radio, or print advertising, making vehicle wraps a cost-effective option for businesses.
  5. Increased brand recognition: A well-designed vehicle wrap with strong branding can increase brand recognition by 15 times compared to other forms of advertising. This means that individuals are more likely to remember and recognize a brand seen on a wrapped vehicle than from a television commercial or a print ad.

By considering these actual numbers, it becomes evident that vehicle wrapping for vehicle fleets can provide a substantial return on investment, reach a large and diverse audience, and significantly boost brand recognition. These numbers showcase the effectiveness and value of vehicle wraps as a marketing plan for businesses looking to make a lasting impression and drive business growth.

FAQs about Vehicle Wraps for Your Company Vehicle Fleet

  1. Q: How long do vehicle wraps last? A: The lifespan of a vehicle wrap depends on various factors such as the quality of materials used, environmental conditions, and how well the wrap is maintained. On average, a professionally installed vehicle wrap can last between 3 to 5 years.
  2. Q: Can vehicle wraps be removed without damaging the vehicle's paint? A: Yes, when installed correctly by professionals, vehicle wraps can be safely removed without causing damage to the underlying paint. It is recommended to have wraps installed and removed by experienced technicians to ensure proper application and removal.
  3. Q: Are vehicle wraps customizable? A: Absolutely! Vehicle wraps offer a high level of customization. You can choose from a wide range of colors, graphics, and finishes to create a design that aligns with your brand and stands out on the road.
  4. Q: Can vehicle wraps be installed on any type of vehicle? A: Yes, vehicle wraps can be installed on various types of vehicles, including cars, trucks, vans, and even motorcycles. The size and shape of the vehicle may influence the design and installation process, but wraps can be tailored to fit different vehicles.
  5. Q: Are vehicle wraps weather-resistant? A: Yes, vehicle wraps are designed to withstand different weather conditions, including rain, UV rays, and temperature fluctuations. High-quality wraps are durable and can maintain their vibrant appearance even when exposed to the elements.
  6. Q: Can vehicle wraps be repaired if damaged? A: Yes, in the event of minor damage to a vehicle wrap, such as a scratch or tear, it is possible to repair the affected area without replacing the entire wrap. Professional wrap installers can assess the damage and perform necessary repairs.


In conclusion, vehicle wraps are a highly effective marketing strategy for your company vehicle fleet. They offer increased brand visibility, wide audience reach, and the ability to create a memorable and impactful brand presence. With their cost-effectiveness, localized advertising benefits, and versatility, vehicle wraps provide businesses with a competitive advantage in the market. By investing in professional design and installation, companies can harness the power of vehicle wraps to generate leads, enhance brand exposure, and drive business growth.

So, if you're looking to make a bold statement, reach a larger audience, and maximize your marketing efforts, consider the effectiveness of vehicle wraps for your company vehicle fleet. Transform your vehicles into attention-grabbing mobile billboards that will leave a lasting impression on potential customers.

If you want to grow your business today, reach out to Nova Digital today online or call 07487 550930 to get started on designing a compelling van fleet wrap design for your business.

Do you want to read more about vehicle wraps? Take a look at our blog post about Vehicle Wrap Cost, The Top 10 Benefits Of Vehicle Wrapping&The Pros & Cons Of Vehicle Wrapping

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