Social Media

7 Social Media Platforms You Should Be Looking into For Your Business & Why

Having social media for your business is becoming an important tool, and factor for consumers. Let's take a look at some social media platforms you should look into.

Founder and CEO of Nova Digital and Novamier London, Michail Damoulis
Michail Damoulis
December 3, 2022
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Why Should I Use Social Media In My Business?

Social media is becoming a necessity for businesses that are in or entering digital space. Social media has taken over and 82% of customers take social media into consideration when they are going to make a purchase. It pushes your products and brand . Today, most businesses are using and growing at least one social media platform. Here are the apps we recommend looking into. Let's take a deeper look into which one you should use and why.

  • Facebook- 2.9 billion monthly active users
  • Instagram- 2 billion monthly active users
  • Twitter- 450 million monthly active users
  • TikTok- 1 billion monthly active users  
  • Pinterest- 433 million monthly active users
  • LinkedIn- 830 million monthly active users
  • Snapchat- 347 million daily active users
Social Media Management

Disadvantages of having social media for your business.

There are a couple inconveniences that come with having social media for a business. Social media needs to be maintained daily and actively monitored. Getting inappropriate or unwanted behaviour is also a possibility that you can prepare for. You need to keep up on policies, trends, and content format on the platform just to name a few. Without doing these things it could end up wasting time and money. Make sure you are prepared and have a good strategy.

Advantages of having social media for your business.

The advantages of having social media for a business far outweighs the disadvantages. Social media is a powerful tool, and a great way to showcase your brand. It attracts customers, builds consumer loyalty, grows brand awareness, humanises your brand, allows you to check on competitors, and is a place to easily connect with your consumers.

Which social media platform is best for my business?

There are multiple things you should take into consideration when finding social media platforms to start growing. Here are a couple examples that should put you on the right path.

  1. Demographic that uses the platform
  2. Number of active users
  3. Content format used on platform

Not all social media platforms have the same demographic using them, meaning age, sex, and more. Find which ones align with your demographic to get better results. You wanna use a platform that has a good amount of active users for obvious reasons: more people, more interactions. If your product or service needs more explaining, a six second video may not be enough, so make sure you find a platform with longer format material if it's needed for your product. This should be the basic things you do before devoting time and money into a platform


Growing social media for your business can be a helpful tool to grow and extend your digital presence. Having a good team, good plan, picking the right platform, and having the recourse to push is a great way to get started on your social media journey.

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